The Dead Psychologist That Helped Mr. Beast Go Viral.

In 1927, a psychiatrist named Bluma Zeiganik discovered something about the human mind that has created literal billionaires. 

It's called the Zeigarnik Effect. Let's explore how it works.

Remember those old-timey serials? Like "Breaking Bad or Lost"? 

They'd end each episode at the most exciting part. 

You HAVE to watch the next one. 

We can use this same superpower in marketing.

A friend of mine had a big email list of past customers.

But he had a problem…