😉 The Unexpectedness Loophole - Make Your Marketing Unforgettable with This Simple Hack!

Imagine you're at your favorite restaurant…

The kind where the waiter knows your order before you even sit down. 

You're all set for the usual, but then, out of the blue… 

The chef 👨🏼‍🍳 decides to play culinary Santa 🎅🏻 and sends out a complimentary dish you've never tried before. 🍲

Your night just went from predictably pleasant to excitingly memorable. 

That's the power of the Unexpectedness Loophole, my friend, and it's not just for fancy dining experiences.

We've been led to believe that stability and predictability are king in business and marketing. 🥱

Give the people what they want, and give it to them exactly how they expect it, right?

Well, not quite.