The MindFrame Loophole: How To Make Any Offer Irresistible…

Let's play a little game in the sunscreen aisle…

There are two options on the shelf:

One bottle says: "Blocks 90% of UV rays".

The second bottle says: "Allows Only 10% of UV rays to sneak through."

They both say the same thing but feel different. 

The first sounds like a superhero cape for your skin, and the other? 

Kinda like leaving your back door unlocked. Weird, huh?

This is called the Marketing MindFrame Loophole (or Framing Effect).

In the world of selling, it's not just what you say; it's how you say it. 

Your words can make your product sound like a MUST-HAVE or a no-thank-you…

For example…