😉 How To Use The “Story Loophole” to Increase Sales By 2,799%!

In just a moment, you’ll discover a thrifty trick for selling literally anything… at a much higher price!

Our tale begins with two journalists, Rob Walker and Joshua Glenn. They embarked on a strange mission to acquire a pile of junk. 

I’m talking about the type of stuff you’d see at your local dollar store.

Think novelty pens, unused boxes of birthday candles, a plastic banana…

Honestly, you’d have to pay me to take some of this crap...  

But these two journalists didn’t have to pay anyone to get these “junk items” off their hands.

In fact, they sold every item in their junk pile… while enjoying nearly a whopping 2799% return on investment! 

Now, Walker and Glenn didn’t just stick a price tag on these items and hope for the best…

These guys were world-renowned journalists. They made a living by understanding stories' powerful effects on the human mind. 

So here’s what they did…

Before listing each of their items on eBay, they called one of their journalist friends and asked:

“Hey bro, can you write a fake story about this junk item I found.”

The person buying the item not only received the piece of junk but a made-up personal story written about it.

Cha-ching! People gobbled this up.

Walker and Glenn paid about $1.29 for each item in their collection and sold them all for $3,612.51… not bad for a pile of junk. 

Giving each item a story made people feel warm and fuzzy inside. 

And when you make someone feel this nice fuzzy feeling, they’re more likely to buy things… at a much higher price. 

So what does this mean for us marketing geeks?  

More stories equals more mollah.

People don’t buy products; they buy things because they want to experience an emotion.

And stories are history's greatest invention for making us feel emotions.

The stories you create don’t necessarily need to be 100% accurate, but they need to grab people’s emotions.  

As this thrift store experiment shows, simply attaching a good story to a boring object is enough for people to pay up. 

Happy Marketing!

Evelio

Ps. The next email will reveal the ingenious loophole Claude Hopkins used to influence almost the entire world to use their product. You won't believe how simple yet effective it was!