The Quagmire Marketing Loophole: Keeps Customers Hooked For Years!

Warning: Please use this psychological hack responsibly and always focus on the benefit for your customer.

Imagine you bought a ticket to a concert for $100 bucks a couple of weeks ago. 🎫 

Now, it's the day of the concert. 

It's raining like crazy ☔️, you're feeling lousy 🤢, and the traffic is a total mess.  

But what do you do?

If you’re like most people, you still go to that concert. 

Sounds nuts, right? But we all do it.

Welcome to the club of the Quagmire Loophole (Sunk Cost Fallacy - in psychology terms).

It's like a glitch in our brain's decision-making software. 

We keep thinking about what we've already put in – time, money, effort – and it messes up our choices.

Here's where it gets interesting.