🧵 The Marketing Loophole Steve Jobs Used To Save Apple From Bankruptcy

So, I was watching some videos on YouTube – you know, the usual time-wasting stuff – and I came across this guy.

Let's call him Mr. Viral Simpson. His videos were pulling in over a million views each on a 4-month-old YouTube channel.

But here's the thing: his content wasn't exactly Oscan-winning material.

So like the marketing geek I am….

I started breaking down his strategy.

What was his secret?

And then it clicked.

This guy is not trying to be a genius; he's just copying what already works.

He used what I call, the Imitation Marketing Loophole…

It's like that old saying from Picasso: "Good artists copy, great artists steal." Mr. Simpson is a master at this game.

He’s not trying to create groundbreaking content; he's just giving people what they already like.

This whole thing made me realize something about marketing.