😉 The Comfort Loophole: How to Turn $10 into Millions...

Have you ever subscribed to low-cost subscriptions that you never use?

A gym membership… Subscription box… Tv services…

It's the sneaky power of low-cost subscriptions and something I call the Comfort Loophole.

And gyms THRIVE because of this…

Picture this: you sign up for that killer $10-a-month gym deal, pumped to get ripped. 

Fast forward a few months, and your gym shoes are collecting dust. 

But cancel that subscription? 

Nah, it's just ten bucks. 

That's the Comfort Loophole in a nutshell. 

We're creatures of HABIT, sticking to the familiar like glue, even if it's not doing us any favors.

Our brains have a protective mechanism to conserve energy when needed.

You know, for when the lion is chasing you, you need to run.

But we also get trapped by the same protection mechanism from the subconscious mind.

To cancel that gym membership, we need to take time off our busy days….

…Speak to someone on the phone (god forbid)...

…And then give weird reasons for why we want to cancel… (quitter).

Our brain doesn’t place much threat in $10 a month.

But it HATES the thought of canceling…

So we procrastinate on making the call and simply say…

I’ll do it tomorrow.

So, how can we, as savvy marketers, tap into this loophole?